SEO Experts UK

Our Seo Services


We offer a number of SEO solutions such as SEO, SEM, PPC, Link Building, Analytics and a number of other techniques to improve your website's ranking within major search engines. We can employ some or all of these services to improve your search engine rankings. However, increased rankings is not as important as increasing sales and converting visitors to be customers. You can have all the visitors in the world, but if they don't convert to customers, it's useless, so we like to focus on increasing sales.

SEO - Search Engine Optimisation


Search Engine Optimisation or SEO for short, is about preparing your site so that it meets all or as many of the search engines requirements as possible. This means correcting code, enhancing text, implementing keywords and phrases without flooding your site and generally making it look as presentable to the key search engines as possible.

Once your website has been optimised for search engines, you will start to enjoy higher organic search listings. Organic means search results that are not part of any paid listings. These are the listings shown below. We have faded out the Paid Inclusions ( Adwords )
Organic search results
Organic Search Results - paid results faded out


SEM - Search Engine Marketing


SEM is similar to SEO; it's about increasing your presence within search engines but it uses other methods which generally incur payments. This includes paid placement which is Pay Per Click or PPC (more on this later).

Then there's Paid Inclusion which is when you have to pay to have your website included in the search engine's directory. (more on this later).

Another SEM technique is Contextual Advertising which is when and advert you've created appears within certain websites based upon the content of those websites. The text and content of those sites means yoru advertisement will be served up on those pages ( usually along with a number of others ). Adsense is a good example of Contextual Advertising.

PPC - Pay Per Click

PPC or Pay Per Click is a form of Paid Inclusion as it allows you to get a small textual advert for your site on the front pages of a search engine. A number of search engines now use this technique but the pioneer was Google with its Adwords system.

Adwords is what you see down the right hand column of a page within Google when you make a search. Sometimes you see a number of adverts, other times you might see only one but Adwords is a superb way of getting your website noticed if you are having trouble getting a good position organically ( naturally and without paying for it ).

Adwords is an ingenious means of advertising because it allows you to set a daily budget for your campaign. Your budget might be $5 a day and is based on how much you are willing to pay for certain keywords which will trigger your advert. If your advert is about hotels, you'll need to bid fairly high due to the competition, otherwise you could state you're willing to pay 5 cents for every click on your advert. With your advert set up, your advert will show everytime a certain keyword is entered as a Google search. Your advert will continue to show until your $5 budget has been reached. it will then stop showing until the next day's cycle.

One our services is the management of these campaigns. We can create the adverts, creat alternative adverts (all within the same budget) and test to see which advert is the most successful. Even though the concept is quite simple, the management and creation of successful Adword campaigns is time consuming and skillful which is where we come in. We will manage everything to do with PPC whilst we are managing your SEO campaign.

With Google taking up to 6 months to start placing your website in its search results, a good PPC campaign can get you good website related results very quickly and for a reasonable amount.

Google Adwords - Screen Shot
Adwords within a Google search - Red boxes mark the Adwords sections

Analytics

Analytics is the means of viewing reports about your website. It can show you the number of visitors, the number of pages viewed within your site, how long they stayed on your site and even shows where abouts they clicked within your site.

There are a number of analytics programmes on the market but a very good one, and free, is by Google and is called Google Analytics. It's simple to set up and has plenty of data to show you what is going on with your website and can help you focus on things like your keywords and phrases. it's a very powerful tool if you know how to use it properly - which we do - and as part of our SEO packages, we offer Google Analytics reporting to show you the latest trends for your site. Google Analytics also allows for the integration of your Adwords account allowing you to track visitors from your Pay Per Click Advertising.

Google Analytics Screen Shot
Google Analytics - Screen Shot


Social Networks - Link Building

One of the best ways to get a good position within a search engine is to prove its popularity and this is done by getting as many people to link to your sie as possible and one excellent way of doing this is by adding your site's URL to social networking sites such as Twitter, Facebook, StumbleUpon and Digg (to name a few).

Our SEO services can include the submission of your site to these social networking sites. This can be done as a one time submission or on a more regular basis through submitted articles.

Directory Submissions - Link Building

As mentioned above, the more links to your site the better and other than social networks, we can build you a good collection of links through link directories both paid and unpaid depending on your budget. However, it's not just any old linking. Sites that link to your site must be from trusted and reliable sites. A link to your website from a poor source and be detrimental and so we take care about who we choose to link to your site. Every good search engine optimisation campaign should include link building as it's an important part in getting your site more highly ranked. Link to your site shows popularity and a popular site will get a higher ranking than an unpopular one.

Other SEO Techniques

The techniques above are the primary means of getting your website ranked more highly but there are other, ethical, means of improving your website listings and we will use every one of those to get your website the rankings you are after but you must remember that there are no quick, ethical, fixes and SEO can take time and a lot of tweaking before you start to see real results.

Search Engine Optimisation is like anything else to do with your business. It's an investment for future earnings and you need to invest both time and money to get it right.


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Reports Via Analytics